Privacy Policy
1. General Provisions
1.1. This Privacy Policy describes how SIA LaRonde, reg. No. 40103598208, Vagonu iela 23, Riga, LV-1009 (hereinafter also referred to as "we" or "BHS.LV") collects, processes, and stores personal data obtained from its clients and persons who visit the website bhs.lv (hereinafter referred to as the "Data Subject" or "you").
1.2. Personal data means any information relating to an identified or identifiable natural person, i.e., the Data Subject. Processing means any operation or set of operations performed on personal data, such as collection, recording, organization, structuring, storage, alteration, retrieval, consultation, use, disclosure, erasure, or destruction.
1.3. The Data Controller complies with the data processing principles laid down by law and can confirm that personal data is processed in accordance with applicable legislation.
2. Collection, Processing, and Storage of Personal Data
2.1. BHS.LV collects, processes, and stores personally identifiable information mainly through the online store website and email.
2.2. By visiting and using the services provided in the online store, you agree that any information you provide will be used and managed in accordance with the purposes set out in this Privacy Policy.
2.3. The Data Subject is responsible for ensuring that the personal data submitted is correct, accurate, and complete. Knowingly providing false information is considered a violation of our Privacy Policy. The Data Subject must immediately notify us of any changes to the submitted personal data.
2.4. BHS.LV is not liable for any losses suffered by the Data Subject or third parties arising from falsely submitted personal data.
3. Processing of Customer Personal Data
3.1. BHS.LV may process the following personal data:
3.1.1. First and last name
3.1.2. Legal entity status (if applicable)
3.1.3. Contact information (email address and/or phone number)
3.1.4. Transaction data (purchased goods, delivery address, price, payment information, etc.)
3.1.5. Any other information provided to us during the use of the website's services or when contacting us.
3.2. In addition to the above, we reserve the right to verify the accuracy of the submitted data using publicly available registers.
3.3. The legal grounds for processing personal data are the provisions of Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) the Data Subject has given consent to the processing of personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the Data Subject is a party or in order to take steps at the request of the Data Subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject which require protection of personal data, in particular where the Data Subject is a child.
3.4. BHS.LV stores and processes the Data Subject’s personal data as long as at least one of the following criteria applies:
3.4.1. The personal data is necessary for the purposes for which it was collected;
3.4.2. External regulations allow BHS.LV and/or the Data Subject to exercise legitimate interests, such as lodging objections or filing or defending claims in court;
3.4.3. There is a legal obligation to retain the data, such as under the Accounting Law;
3.4.4. The Data Subject’s consent to the respective processing is still in force if no other legal basis for processing exists.
Upon the cessation of the conditions listed above, the personal data retention period ends and all relevant personal data will be permanently deleted from computer systems and electronic and/or paper documents, or such documents will be anonymized.
3.5. In order to fulfill our obligations to you, we have the right to transfer your personal data to partners and data processors who process data on our behalf, such as accountants, courier services, etc. A Data Processor is BHS.LV. Payment processing is provided by the payment platform makecommerce.lv; therefore, our company transfers necessary personal data to the platform’s owner, Maksekeskus AS, for payment execution.
Upon request, we may transfer your personal data to state and law enforcement authorities to protect our legal interests by filing, submitting, and defending legal claims.
3.6. When processing and storing personal data, we implement organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
4. Data Subject Rights
4.1. Under the GDPR and the laws of the Republic of Latvia, you have the right to:
4.1.1. Access your personal data, receive information about its processing, request a copy in electronic form, and have the right to data portability;
4.1.2. Request correction of incorrect, inaccurate, or incomplete personal data;
4.1.3. Delete your personal data (the “right to be forgotten”), except when the law requires data retention;
4.1.4. Withdraw your previously given consent to processing of personal data;
4.1.5. Restrict the processing of your data, i.e., request that we temporarily suspend all processing of your personal data;
4.1.6. Lodge a complaint with the Data State Inspectorate.
Requests to exercise your rights may be submitted by completing a form in person at Vagonu iela 23, Riga, LV-1009, or by sending an electronic request to the customer support service at info@bhs.lv.
5. Final Provisions
5.1. This Privacy Policy is drafted in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to processing of personal data and on the free movement of such data (GDPR), as well as the applicable laws of the Republic of Latvia and the European Union.
5.2. We reserve the right to amend or supplement the Privacy Policy at any time without prior notice. Amendments take effect upon publication on the website https://bhs.lv/.